Moulsdale to lead MediaCom content

by Media Week, Media Week 29-Jan-08

Tony Moulsdale is taking up the new role of head of programming at MediaCom as the agency looks to build up its branded content offering.

Moulsdale, previously programme executive at GroupM Entertainment EMEA,
will work with GroupM Entertainment EMEA director Kate Marsh, who is
leading the development of content provision across all GroupM companies

in the region. He will report to MediaCom sponsorship director Paul

Chard.

Moulsdale will help MediaCom to expand its presence in
advertiser-invested programming, along with broader multimedia and
audio- visual content for clients. The work will span all MediaCom's
clients.