Asda hires Matmi for first viral push
Supermarket giant Asda will launch its first viral marketing campaign next month, after hiring digital agency Matmi.
Asda has appointed the agency to create a viral game aimed at children
and parents.
The game, which will also be created with eco-agency Satellite Marketing
Communications, will have an educational theme concerning the
ADVERTISEMENT
environment.
The appointment is part of a drive by the retailer to experiment with
new methods of reaching potential customers.
The company hopes that viral and word-of-mouth marketing can become a
large part of its promotional activity.
Matmi specialises in making online games backed by advertisers. Matmi
was behind the viral game "Let it Flow", which promoted Comic Relief
2007 and attracted over 13 million players.
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