Spannerworks in icrossing rebrand

by Media Week, Media Week 29-Jan-08

UK digital agency Spannerworks will from this week be renamed as icrossing, the title of its US-based parent company.

The move is part of an integration of Spannerworks into icrossing's
international network - a change that has been on the cards since
icros-sing took over Spannerworks for an undisclosed sum in February

2007.

Jeff Herzog, chief executive of icrossing, said: "This is a retiring of
Spannerworks and a rebranding under icrossing, realising the vision we
have of complete integration as one brand and one family."

Spannerworks is expanding into display advertising, website building and
other areas.