Blinkx beefs-up how-to content

by Sarah Crawley-Boevey, Media Week 30-Jan-08, 14:15

LONDON - Video search engine Blinkx has expanded its library after securing content from several how-to video websites.

ExpertVillage.com, GrowingWisdom.com and HowTo.tv will all contribute to a library of visual aides for Blinkx, providing videos covering various subjects.

HowTo.tv offers brand-funded content to target audiences, while Growingwisdom.com offers content including weather information, plant care and design.

The new footage will be run alongside "contextually relevant" advertising on the Blinkx site. Ad revenue will be shared between Blinkx and its content partners.

Blinkx will now have 18 million hours of audio, video, viral and TV content available on demand.