Clinique for Men to use digital agency
Estee Lauder is looking for a digital agency to handle online advertising for its Clinique range of lotions and fragrances.
The winning agency will be briefed initially with relaunching the
company's Clinique for Men range.
The work will involve redesigning the brand's website and online
advertising, as well as developing a strategy to target men more
ADVERTISEMENT
The men's range of cosmetics falls within three main product categories:
skincare, shaving and grooming. These include facial soaps and liquid
face washes, a range of "Scruffing Lotions" of varying strength, an eye
hydrator and lip balm.
The move follows last month's announcement by Estee Lauder that it had
kick-started a review of its £200 million global media duties with
a view to consolidating the brief into one network.
The company is considering three agencies for the pitch: WPP's Maxus,
the US incumbent; Havas' MPG, a non-roster agency; and Omnicom's M2M,
which handles the UK market for Estee Lauder.
In 2007, Estee Lauder's net sales exceeded £3.5 billion, up 9 per
cent on 2006.
Jobs
- Interactive Services Managers
- £35,464 - £43,273
- Account Manager
- £28K to £32K
- Brand Manager
- Circa £30,000
- Marketing Manager
- Competitive with benefits
Comments
Caroline Rolfe - 01/02/2008
To all agencies who have contacted Clinique regarding this article - we are NOT looking for a digital agency to handle the advertising for the Clinique For Men business. Apologies for the confusion - I am unsure as to where this information has come from.