Sony promotes Waterhorse film with ad widgets

by Jacquie Bowser, Brand Republic 01-Feb-08, 09:50

LONDON - Sony Pictures is supporting the launch of its new adventure film ‘Waterhorse - The Legend of the Deep' with an online campaign featuring 'widgetised' ads created by digital agency Spinnaker.

Users can take the trailers and banner ads and place them on their social networking site profile page.

The ad then acts like a widget on the user's page, allowing them to watch the trailer and play the promotional games as often as they like.

Joshua Heaton-Armstrong, digital marketing manager at Sony Pictures, said: "We are hoping to offer our users something more than just watching the trailer on the websites -- they can now choose to watch it in their personal space in their own time. This is especially important to the younger generation who have grown up with technology."

The campaign, which is targeted at children aged eight to 14, will go live today to coincide with the launch of the movie.

Natalie Wilkie, account director at Spinnaker, said: "On the Sony account we are always trying to connect with the consumers in new ways. Allowing consumers to take our content and share it with their friends gives the consumers choice and in turn enhances targeting."

All media, both on and offline, was bought by MG OMD.