Reebok uses 3D film to show off Amir Khan's boxing prowess

by Ed Kemp, Marketing 04-Feb-08, 14:45

LONDON - Reebok is to leverage its sponsorship of rising boxing star Amir Khan through an online 3D film showcasing his hand speed and power.

The film will appear on selected websites over coming months and will show Khan shadow boxing, throwing punches that appear to come out of from the screen toward the viewer.

Reebok's deal with the 2004 Olympic silver medallist will see the development and launch of new product ranges in coming years. The first lines will be available in-store from July and will complement the Khan's existing Reebok lifestyle range.

The sport giant works with a number of high-profile sportsmen and women, including Thierry Henry, Amelie Mauresmo, Carolina Kluft and Andrei Shevchenko.