Titan expands London digital presence

by Sarah Crawley-Boevey, Media Week 04-Feb-08, 15:50

LONDON - Titan Outdoor has unveiled six new digital six-sheets at Charing Cross station in London, in conjunction with digital specialists iblink.

The installations, which follow a successful trial at Birmingham's Bullring shopping centre, will replace existing scrolling six-sheet posters, offering an "optically enhanced" 65-inch high definition image.

The technology behind the screens allows passers-by to view them from all angles in even clarity.

The screens are also Bluetooth-enabled, allowing advertisers to send brand messages and digital content to participating consumers' phones.

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