Nuts expects online boost in ABCe data

IPC is one of the few publishers to issue online performance along with
magazine readership stats for some of its titles and Loaded and NME also
increased in popularity in the second half of last year.

Loaded, IPC's flagship lads' mag, is expected to post positive ABCe
results, with unique users forecast to have risen from 206,952 in June
to 308,442 in November.

NME.com, one of IPC's flagship brands, clocked up 1.82 million unique
users in November 2007, compared to 1.69 million in June - a rise of
8%.

The music title last month signed an agreement with Microsoft to provide
news and review content to MSN Music.

In next week's round of ABCs, IPC's Ignite division will release "group
product reports" - where magazine and online readership are both
specified - for the second time, following its debut last June.

However, most other publishing houses, although increasingly keen to
invest in their online properties, have not yet committed to publishing
website usage figures on a regular basis.