MEDIA BRIEFS: ITV Digital offering life-size replicas of Monkey
ITV Digital is offering viewers a life-size replica of Monkey, the
star of its TV ads. From November 7 to 26, while stocks last, new
subscribers to all ITV Digital primary channels and either ITV Sport or
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a Premium Movie channel, will be sent a free Monkey. A new TV, press and
point-of-sale campaign by Mother will air this month showing Monkey when
he finds out copies of himself are on the market.
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