Sony creates Rambo game for Facebook
Sony Pictures has created a Facebook application, to support the re-release of the iconic Sylvester Stallone war film, Rambo, opening in cinemas on 22 February.
Digital agency Spinnaker has developed the application, which goes live
on 14 February, to support a full digital campaign. The application is
supported by a Rambo profile page and tailored sponsored ads.
ADVERTISEMENT
Become Rambo is a strategic war game that lets the player choose from a
selection of weapons, depending on their ranking points. Players attack
enemies with the goal of 'Becoming Rambo'.
The film appeals mainly to a male audience aged between 15 and 30 and,
with numerous fan clubs already online, it is the ideal platform to
launch this type of game, according to Sony Pictures.
The application should spread virally, as players are offered strength
points as an incentive to recruit more friends.
"Rambo is an iconic film, evoking nostalgic memories for our audience,"
said Joshua Heaton-Armstrong, digital marketing manager, Sony
Pictures.
"While we are hoping to captivate this market we will also be looking to
recruit new fans ... it will be interesting to see how this will viral
in the UK pre-dominantly among the younger generation who are not as au
fait with Rambo," Heaton-Armstrong explained.
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
Comments