Property, celebrity content head to Blinkx

by Sarah Crawley-Boevey, Media Week 06-Feb-08, 12:21

LONDON - Blinkx, the video search engine, has announced two new partnerships aimed at enhancing its content offering.

A deal with Estates Gazette TV will provide users with access to a library of broadcasts and stories relevant to the UK property industry.

Meanwhile, a second arrangement, with celebrity website Young Hollywood, will offer Blinkx users coverage of the entertainment industry.

Younghollywood.com will provide professionally produced content such as celebrity interviews as well as behind-the-scenes footage of big Hollywood events.

Content provided by both organisations will be run with contextually relevant advertising alongside it, and will share ad revenues with Blinkx.

Blinkx claims to have indexed more than 18 million hours of audio, video, viral and TV content.