Louis Vuitton set for TV ad debut
Louis Vuitton, the luxury fashion brand, is launching its first TV campaign.
In a departure from the brand's traditionally product-led advertising,
the activity, which breaks on 15 February, does not feature any Louis
Vuitton items.
The work, based on the theme that time is a luxury and travel is a
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process of self-discovery, is a rare TV campaign by a luxury goods
brand, with Louis Vuitton claiming it is the first in the sector to
launch a TV campaign that is not product-led.
The ads are also the first TV work for Louis Vuitton by Ogilvy & Mather
Paris, which was appointed to the ad account last summer.
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