Taylor to lead TradeDoubler marketing

by Tristan O'Carroll, Media Week 07-Feb-08, 15:10

LONDON - TradeDoubler, the digital marketing outfit, has appointed Caroline Taylor as its group marketing director.

The appointment follows TradeDoubler's acquisition last year of The IMW Group, where Taylor previously held the role of marketing director. In her new role, Taylor will be responsible for building The Search Works and TradeDoubler brands, including the newly formed division, TD Technology.

She will lead a 10-person global marketing team to establish TradeDoubler's position as an integrated digital marketing company.

Under her direction, The Search Works brand will remain independent across the UK and Europe, with Taylor responsible for communicating the additional breadth The Search Works brings to the TradeDoubler platform.