Beatles cover artist revamps Cains lager label

by Nikki Sandison, Brand Republic 11-Feb-08, 14:50

LONDON - Sir Peter Blake, designer of The Beatles' 'Sgt Pepper's Lonely Hearts Club Band' album sleeve, has designed a label for a Best of British limited edition bottle of Cains' Finest Lager, celebrating Liverpool's European Capital of Culture status.

The Best of British-inspired label, which features the Union Flag, kicks off Cains' support of Liverpool's Capital of Culture 2008 activities as official beer sponsor.

Blake, who is often cited as the founder of British pop art, rose to fame in the 1960s. His work includes cover art for The Beatles and Band Aid's 'Do They Know It's Christmas' in the 1980s.

His iconic 'Sgt Pepper's Lonely Hearts Club Band' cover was recently reproduced using famous Liverpudlians, as part of the city's Capital of Culture celebrations.

Cains is producing the limited edition lager for the whole year. The bottles will be available for sale in most stores across the North West and via the Cains website.

Limited edition posters are also being produced showing the bottle set against a Union Jack backdrop.

Blake said: "Cains Brewery and its beers are woven into the history and culture of Liverpool. Many of the city's heritage pubs were built by Cains and form part of the company's enduring legacy."

Sudarghara Dusanj, chief executive of Cains, said: "Sir Peter Blake is one of country's best loved artists and, through his work with the Beatles, has built a strong affiliation with Liverpool so we couldn't think of anyone better to create our limited edition 'Best of British' bottle."