3 Monkeys wins pitch for male grooming range
3 Monkeys Communications has won a consumer and trade PR brief for natural male grooming range Bulldog.
3 Monkeys was appointed to the account following a seven-way pitch.
The agency takes over from Slice, which was appointed to handle the launch activity for the brand last year (PRWeek, 13 July 07 ).
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Bulldog products are sold in Sainsbury's nationwide and their USP is that they don't contain contain any man-made chemicals.
The campaign will be led by 3 Monkey's account director Anna Stanley, who said: 'We'll be implementing a brand awareness campaign with integrated activity focussing around the 'natural' USP.'
Bulldog: grooming for men
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