Hurrell Moseley Dawson and Grimmer is born...

by Francesca Fisher, Campaign 13-Feb-08, 13:00

LONDON - Hurrell and Dawson is sticking to a 'name-over-the-door' moniker, with news that it's to rebrand as Hurrell Moseley Dawson and Grimmer.

The change reflects the agency's appointment of two new partners over the past six months. Shunning the route taken in January by start up shop Adam & Eve, HMDG's four equity partners will instead be represented. Scroll down and tell us what you think below.

It is understood that the quartet deliberated for some weeks over other more creative options, but concluded their names would lend them the strongest brand identity.

Hurrell and Dawson was founded in 2006. Al Moseley (below) and Greg Grimmer (bottom) both joined the shop this year.

Comments

Julian Hough - 13/02/2008

Brilliant naming strategy! Clever, original, distinctive. One worry - did they do a name check? I am sure there is a funeral director in North London with a similar moniker.

Duncan James - 13/02/2008

Ha. It is not the 1980s. I also do agree that "A&E", Naked, Rise etc are pretty tired now too. And the pun name feels a bit E2 (stckleback etc). Not an easy job having named our own agency, but let your product do the talking. Does say 'wannabe big ad agency though'.

- 13/02/2008

I always wanted to call my media buying breakaway Bastard Media.

Gellan Watt - 13/02/2008

I like it. It wouldn't have worked for my agency. Watt Results. or Watt Advertising just wouldn't have worked!!! :)

Gellan Watt - 13/02/2008

Or Watt Creative.... argh.. even worse.

Gellan Watt - 13/02/2008

And my business partner is now my wife.... image Watt & Watt - it doesn't have much oomph does it. :)

GRAHAM WEST - 13/02/2008

Watt the...!?

N CHRISTIE - 13/02/2008

I always wonder in these circumstances how the order of names is agreed. HMDG isn't alphabetical. And it wasn't done in chronological order, or Hurrell and Dawson would have stayed first. So, what kind of negotiation led to Al pushing his way through the queue to second place? Particularly when the agency is already known, to Campaign readers at least, as Hurrell and Dawson. Maybe they just drew names out of a hat. Anyway, first two names is where you need to be if your name is important to you, because from now on everyone will have to get used to referring to it as Hurrell Moseley.