Mars gift application to launch on Facebook

by Julia Buchanan, Promotions & Incentives 13-Feb-08, 13:15

LONDON - An application allowing users to send vouchers for Mars confectionary to friends on Facebook is to launch on Valentine’s Day in the UK.

The application, named Celebrate, means Facebook members can buy a Mars product using Paypal and send a message to a selected friend.

The recipient receives a request for their mobile number and they are then sent an SMS containing a unique voucher ID. Vouchers can be scanned and redeemed at participating retailers with PayPoint.

Celebrate is being hailed as the first time real gifts can be exchanged via the social networking site (P&I January). The follows the recent surge in brands offering virtual incentives to consumers through the Facebook site (P&I January).