Nike takes on first UK retail director

where he had a senior role in the company's retail operations.

The appointment of Nishikawa is likely to herald an acceleration of

Nike's UK retail activity as it attempts to build on the success of its

Niketown store in London.

Nishikawa will work alongside UK marketing director Rod Connors, and

will have a seat on the UK management board. He will report to UK

general manager Jim Tucker.

"The creation of this role underlines the importance of the retail

experience to our customers' perception of the brand," said a

spokeswoman.

"We are looking at whether to open standalone stores for women or

whether we should take up space in other retailers' shops," added the

Nike spokeswoman.

"Stuart's remit is to look at the whole retail operation."

The spokeswoman added Nike was happy with the performance of Niketown,

"both from a customer experience and commercial perspective".

Earlier this year, Nike promoted Phil McAveety to the post of European

marketing director.

The sportswear giant's global advertising is handled by Wieden &

Kennedy, with its most recent campaign, Freestyle, focusing on

expressing personality through sport.