BD-NTWK creates brochure for Peugeot 308 range

by Alex Donohue, Brand Republic 14-Feb-08, 11:10

LONDON - BD-NTWK has created a brochure to drive customer sales of the new Peugeot 308, as part of the agency's latest work for the car manufacturer's 'making of' print series.

The integrated agency has produced a customer brochure detailing the Peugeot 308's safety and reliability in a magazine-style format.

It will aim to promote the car's entire range, from the standard model, which will appeal to families, through to its premium model for young males.

BD-NTWK said the work would aim to tell the story of the development of Peugeot's latest model and detail the car's specifications and interior.

The brochure is the latest one produced by BD-NTWK for Peugeot in its "making of" range, which began at the start of 2007 and promoted the Peugeot 207. The work included interviews with the car's designers and specially shot photography.

Deborah Murphy, client services director at BD-NTWK, said: "We were tasked with producing a brochure that would give the 308 -- a mid range family car tasked with being a big volume seller -- a post launch and Christmas push."