Additional Information


Content

Sunday Times looks at compact format

LONDON - News International is considering taking The Sunday Times compact, as part of a planned series of major changes to the title.

Format change...under consideration by Sunday Times

Format change...under consideration by Sunday Times

Share this article

The revamp is expected to follow News International's move to new £600 million full-colour presses in March.

According to agency sources, the new presses will be the catalyst for changes that could include The Sunday Times going compact, moving to a seven-column grid and running with pull-out sections in the main paper instead of polybagged extras.

The Times on Saturday, which, like the weekday editions, is already compact, is expected to be used as a test for The Sunday Times following suit, one source said. This could involve moving sections of the Saturday Times package inside the main paper.

Agencies have expressed some concern over the move to full-colour owing to potential rate card increases.

A Times Media spokeswoman said: "This is gossip and speculation. The opportunity of full colour is allowing all editors to look at opportunities."

This article was first published on Campaign

More about

blog comments powered by Disqus

Additional Information

Latest jobs Jobs web feed




 


 


BR Insight

Digital Integration: Connecting the Dots (Webcast) External website

Integrated digital marketing offers huge opportunities to engage, servic...

 

Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website

Mobile marketing is coming of age, and the pace of change is now exponen...

 

Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website

With UK consumers spending an average of £1,083 a year online, int...

 

Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website

The pressure is on for marketers and mobile operators to embrace a strat...

 

Tablets: Redefining Consumer Experiences (Webcast) External website

As a nation, the UK is media and technology obsessed with over half of t...

 

Harness the Power of Your Customer's Digital Voice (Webcast) External website

All customers have the potential to become your brand advocates, driving...

 

Back to top ^