Glamour's circulation heads back into the black

by Staff, Brand Republic 14-Feb-08, 12:50

LONDON - Women's magazine market leader Glamour magazine has recovered after its first-half slump and pushed its circulation back into the black in the ABCs today, as it rose 1% to 550,066.

However, the Conde Nast monthly is still down 6.5% for the year, but it remains comfortable ahead of closest rival, the National Magazine Company's Cosmopolitan. Cosmo boosted its circulation by 2.1% to 460,276, up 1% for the year. Sister title Good Housekeeping put in a strong performance again its circulation was up 6.6% to 464,041 and 1% year on year

The biggest story in August, when the last ABCs were reported, was IPC Media's newly launched Look. It suffered a reversal with today's figures, dropping 4.2% to 305,603 and halting its advance.

Bauer's newly acquired young women's magazine More! had a poor set of results following its change for frequency in the Autumn from fortnightly to weekly. Its circulation dropped 23.2% to 200,033, putting it down 26.4% for the year.

Other former Emap titles now owned by German publisher Bauer had a better time of it, with Grazia up 3.2% to 227,083, a rise of 8% year on year.

With Glamour up, other Conde Nast titles also put in positive performances. Vogue recorded its 12th consecutive ABC rise up 0.1% to 220,325, and up 0.6% year on year.

Rival NatMags had several of its titles hit, with Company dropping 5.5% to 250,075, down 5.3% year on year.

Haymarket Media title Eve had a good day, reporting a 3% rise, a welcome boost for new editor Nic McCarthy. Eve's circulation hit 168,270, but is still down 2.4% year on year.

IPC rival In Style still remains some way ahead. It was up by 0.5% to 179,558, but down 1.3% overall. Sister title Marie Claire was down 0.8% to 330,182, down 1.4% for the year.

Hachette Filipacchi UK's Psychologies Magazine put in another strong performance. It was up 7.7% to 140,162, giving it a stunning 21.5% rise year on year.

Elle magazine pulled back slightly in the six months to December, up 0.1% to 203,435, but is down 2.7% year on year.

Sister title Red suffered a small drop, down 0.4% to 224,208, but was still up year on year by 0.1%.

Conde Nast and NatMags continue to fight a close battle between Tatler and Harper's Bazaar.

While both were in the black, the newly re-invigorated Harper's managed to extend its lead. It was up 3% in the six months to 109,033, putting it up 3.1% for the year. Tatler's gains were more modest. It was up 0.5% to 90,590, up 0.2% for the year.