Porsche reviews integrated advertising account

by Kate Nettleton, Campaign 15-Feb-08

Porsche has kicked off a review of its £1 million integrated advertising account, just seven months after appointing M&C Saatchi to the business.

The MCCA is handling the review. The successful agency will be briefed
to produce direct marketing, print and press campaigns for the German
car marque.

M&C Saatchi secured the through-the-line UK marketing account in July

2007 following a two-way shoot-out against the incumbent, Clark McKay &

Walpole. M&C Saatchi's below-the-line agency, Lida, was precluded from
pitching for the business owing to a client conflict.

The review follows an overhaul of Porsche's marketing strategy. It
unveiled plans last September to increase its focus on the environment
by launching hybrid versions of its high-performance cars.