Enjoy England boosts digital strategy
LONDON - Enjoy England, the domestic tourism arm of VisitBritain, is boosting its digital marketing strategy with the addition of a series of social media elements to its web portal.
The organisation has appointed Greenroom Digital to expand its enjoyEngland.com website to feature user-generated content, such reviews and holiday photos.
The strategy will form part of Enjoy England's ‘Shhh' campaign, which launched last month to encourage short-breaks and days out in England by promoting the country's ‘hidden gems' through TV and radio ads, outdoor activity and online marketing.
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Enjoy England will work with Greenroom Digital's social media arm, Entertainment Intelligence, to promote the addition of user-generated elements including polls, surveys, forums and a picture uploading facility to the site.
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