Disneyland Paris: 'Tower of Terror' ride

Disneyland Paris: 'Tower of Terror' ride

Disneyland Paris ties with MTV for new ride promotion

by Alice Burnfield Brand Republic 18-Feb-08, 16:00

LONDON - Disneyland Resort Paris is launching a major cross-media campaign this month for its new ride, The Twilight Zone Tower of Terror, involving a competition to create an ad to air on MTV.

The multi-faceted campaign, aimed at families with older children and teenagers, encompasses TV and print advertising, a dedicated website and a nationwide promotion through the RSVP cross-media sales team of...

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