Lexus hires The Listening Company for contact work

by Alex Donohue, Brand Republic 19-Feb-08, 12:00

LONDON - Lexus has appointed The Listening Company to manage its inbound and outbound UK contact centre activity.

The appointment, which consolidates The Listening Company's contact centre work for the Toyota-owned marque, makes the agency responsible for managing all customer communication across email, phone and mailings for the Lexus UK brand.

In addition to the customer contact work, The Listening Company will also handle enquiries to arrange test drives through Lexus dealerships and renewing membership of the car manufacturer's Lexus Roadside Assistance.

Matt Button, CRM and database marketing manager at Lexus, said: "We were looking for an outsource partner that was able to accommodate all existing activity across both the Lexus and Toyota brands while offering ideas and effective solutions to consolidate all contact centre operations."