Clear Channel in portfolio revamp

by Media Week, Media Week 19-Feb-08

Clear Channel Outdoor has reorganised its ad portfolio into three new packages to help its clients better target consumers.

This latest reformulation of its Audience Solutions service draws on new
planning tools such as Strada and Personix Geo. It also incorporates new
mapping tools to pinpoint specific consumer groups with greater

accuracy.

Clients can now choose between the foundation campaigns, which deliver
the widest audience possible; environment campaigns that target specific
areas, and lifestyle campaigns, which target niche groups.

Richard Bon, head of support and planning at Clear Channel Outdoor, said
the new packages enable clients to better build brand awareness.

Clear Channel Outdoor is the UK's largest outdoor advertising company,
with more than 70,000 advertising opportunities across Clear Channel
Billboards, Clear Channel Adshel, Clear Channel Pinnacle and Taxi Media.