Yamaha Electronics teams up with LoveFilm

by Julia Buchanan, Promotions & Incentives 19-Feb-08, 13:15

LONDON - Yamaha Electronics UK has teamed up with online DVD rental company LoveFilm to promote its Yamaha YSP Digital Sound Projector.

Visitors to Yahama stockists will receive a 30-day LoveFilm trial and two free cinema tickets. In-store material including leaflets and POS will appear in 136 stores during the six-week partnership promotion.

LoveFilm will also run a competition to win two of the projectors which will be featured on its website and emails. The promotion, created by Cocktail Marketing, aims to capitalise on the link between watching films at home and the desire for home cinema entertainment systems.

Yamaha Electronics launched a branded website to promote the YSP Digital Sound Projector in July last year.