M&S expands prostate cancer charity promotion
LONDON - Marks & Spencer has launched a range of in-store and promotional activity backing its support of The Prostate Cancer Charity.
A £1 ‘Real Man’ pin badge will be available in stores and online, with prostate cancer information leaflets also distributed. The retailer started working with the charity in 2007.
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During Prostate Cancer Awareness Week in March, M&S will also be selling a range of tied-in products, including underwear and socks. The campaign will be fronted by TV presenter Andi Peters.
In January, the retailer launched a voucher scheme with Oxfam. Consumers who donated a piece of M&S clothing to the charity receive vouchers that can be redeemed in the store.
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