M&S expands prostate cancer charity promotion

by Julia Buchanan, Promotions & Incentives 19-Feb-08, 15:20

LONDON - Marks & Spencer has launched a range of in-store and promotional activity backing its support of The Prostate Cancer Charity.

A £1 ‘Real Man’ pin badge will be available in stores and online, with prostate cancer information leaflets also distributed. The retailer started working with the charity in 2007.

During Prostate Cancer Awareness Week in March, M&S will also be selling a range of tied-in products, including underwear and socks. The campaign will be fronted by TV presenter Andi Peters.

In January, the retailer launched a voucher scheme with Oxfam. Consumers who donated a piece of M&S clothing to the charity receive vouchers that can be redeemed in the store.