Auto Trader launches new agency site

Media buyers and advertisers will also have access to previously unseen research and data on Auto Trader's users.

The site also includes details of Auto Trader's new multi-million pound investment in the relaunch of the Auto Trader brand, which is designed to attract new motorists to the magazine and website.

Analysis of Auto Trader's audience across all its communication channels will enable   advertisers to tailor messaging to both general and niche consumer segments; and information on campaign planning to support users that are new to online and offline media planning, including case studies of previous successful campaigns placed with Auto Trader.

The site will also offer advert format and specs for the site and magazine, and details on sister titles including Top Marques and Bike Trader.

Naomi Lay, head of display advertising at Trader Media Group explained: "We have launched Auto Trader Advertising Solutions to allow media buyers to find all the information that they need in one place - audience profile, advert specs, online and offline channel information and access to our research and news stories. We appreciate that often time is tight so this site will ensure all relevant information is quickly accessible."