MySpaceTV plays pre and post-roll ads for first time

by Nikki Sandison, Brand Republic 20-Feb-08, 11:40

LONDON - MySpaceTV is introducing pre- and post-roll ads for the first time with its airing of the Mark Brown featuring Sarah Cracknell single, 'The Journey Continues', which samples the theme music from a Lloyds TSB ad.

MySpace signed a deal with EMI's Positiva Record label, brokered by Starcom MediaVest Group, allowing it to play music video footage for the first time.

The in-stream ads will consist of five second pre- and post-roll content.

Nick Reid, UK head of sales at MySpace, said: "MySpace is synonymous with music and video, so this is a fantastic opportunity for us to directly target music enthusiasts with relevant video advertising."

The deal follows a partnership with BBC Worldwide last month to distribute clips from top BBC television programmes such as 'Doctor Who' and 'Top Gear' on MySpaceTV, which launched in June 2007.

It marked the first global agreement of this type between MySpace and a major broadcaster.