LoveFilm teams up with Virgin Mobile

by Julia Buchanan, Promotions & Incentives 22-Feb-08, 10:15

LONDON - Online DVD rental company LoveFilm has teamed up with Virgin Mobile to attract new customers.

The promotion offers Virgin loyalty programme customers a 30-day free rental and two cinema tickets. LoveFilm hopes to target its key audience through the partnership.

Parallel Promotions, who arranged the deal, have also created the same partnership for LoveFilm with IPC Media title, TV & Satellite Magazine, and the lifestyle magazine for Natwest and Royal Bank of Scotland’s private banking customers.

LoveFilm recently teamed up with Yamaha Electronics UK to promote the Yamaha YSP Digital Sound Projector. The rental company offered 30-day free trial and two cinema tickets to visitors at Yamaha stockists as part of the arrangement.