IPC unveils fresh look for Horse & Hound

by Staff, Brand Republic 22-Feb-08, 11:05

LONDON - IPC Media has given its weekly equestrian title Horse & Hound a new look following six months of research and development.

Horse & Hound, which launched in 1884, has been given a simpler, more accessible design throughout, with increased news coverage, results and expert insight and analysis.

There will also be more in-depth reports and additional focus on the major equestrian events of the year.

Lucy Higginson Horse & Hound editor, said: "We knew we wanted a new look for the magazine, but we also wanted to be absolutely sure that our changes built on all the things our readers love about Horse & Hound - our authority, scope, immediacy and topicality.

"That’s why we spent so much time speaking to readers in the development process of this new look. We hope and believe the result is one that will be loved by both current and new Horse & Hound readers."

The redesign coincides with the publication of the magazine's three Show Guide issues, which act as a directory of equestrian shows and events for 2008.