Zinio expands digital titles offering

by Andrew McCormick, Media Week 25-Feb-08, 14:39

LONDON - Zinio, which provides digital publishing platforms for companies including IPC and Dennis, is rolling out two initiatives to widen its client base.

Zinio has launched a new global website offering all Zinio client titles in one location. Previously, titles were sold via eight different sites worldwide.

Additionally, Acceso Group, a division of Havas Media, is to act as Zinio's marketing arm in Europe and Latin America.

The website, zinio.com, goes live today selling titles including Men's Health, Hello! and NME.

Zinio runs retail websites for publishers around the world and has set up zinio.com to increase circulation and provide a new distribution point, accessible around the globe.

The creation of the site is part of a wider move by Zinio to expand its presence in the European and Latin American markets. In addition, Zinio is partnering with Accesso Group, the media and comms specialist part-owned by Havas Media.

Zinio will employ Accesso Group to market and raise its profile throughout the two regions.