Scotland calls for cancer screening

by Matt Cartmell, PR Week UK 28-Feb-08, 06:00

NHS Health Scotland is campaigning for immunisation against cervical cancer among 12- to 13-year-olds.

Consolidated has been appointed for the campaign to promote Scotland's Human Papilloma Virus immunisation programme.

Cervical cancer accounts for more than 100 deaths in Scotland each year.

Chrissie Fairclough, NHS Health Scotland head of corporate comms, said there would be 'a robust public information campaign to ensure high levels of understanding'.

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