24/7 Real Media in lifestyle portal win

by Sarah Crawley-Boevey, Media Week 26-Feb-08, 12:15

LONDON - 50Connect, the over-45s lifestyle portal, has appointed 24/7 Real Media to handle ads on its website.

The company’s Open AdStream system will be used to implement campaigns across 50Connect, which counts British Airways, Sky and Bupa among its advertisers. The system will also enable clients to receive detailed real-time campaign reports.

50Connect, which features leisure, travel, health and finance content, plus member chatrooms and forums, registers 2.5 million visits a month.

Julia Ellis, sales director at 50Connect, said the deal with 24/7 Real Media has already enhanced its campaigns and would help the portal to deepen its understanding of its user base.