Focus on ... The Cheltenham Festival

Marketing 26-Feb-08

The festival is one of the UK's biggest race meetings. Its highlight is the totesport Cheltenham Gold Cup on 14 March, which has a total prize fund of £450,000.

- Over the four-day festival, £3m in prize money is awarded, with
an on-site betting turnover of about £25m. Across the UK, more
than £500m is wagered on the 25 races.

- About 230,000 visitors attend, of whom 66% are ABC1s and more than 60%

are men.

- This year's sponsors include Seasons Holidays, Smurfit Kappa and
Ladbrokes.

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