Set to Billy Bragg's version of the hymn Jerusalem, the ad consists of a white man, slowly having his face blacked over by handwriting.
Each script represents a different culture or language, including Arabic or Hebrew.
It ends with the line: "Is white working class Britain becoming invisible?"
The first show in the season, a documentary on a working man's club in Bradford, breaks on 7 March.
Other shows in the series will include a look at the impact of Enoch Powell's "rivers of blood" speech, and an examination of the impact of Polish immigration.
Comments
Quite possibly the most boring ad I have ever seen. Ridiculously long - I hope it won't be popping up on telly in this length.
Good idea for a series. Tediously overplayed metaphor for an ad
I find it subtle, intelligent and effective at communicating the point of the program. I would question if it is too clever, and wonder who the target audience is?
Agreed joe,anyone shocked at the ad 'ad better avoid watching this show,given the location of the first episode there are likely to be uncomfortable truths covered...finally.
This program is an insult to all non white of Britain. There is a high percentage here in the UK that never asked to come. Also a high percent that were invited to come for work. These lower class jobs that were offered, were they where the white Britain's expected the lower class arrivals to stay??? And did the white Britain think that the non whites had no friends and family that would also come. Or was the invite to Britain ment to be a lifetime sentence of slavery and poverty. It would be interesting to run a program on how the white Britain would pay to re-integrate the non white Britain back to where they came from. Then the white Britain can work hard to re-establish Britain as white. What is Britain about? Is Britain Great or is Britain White? Its time to live together and stop insulting people for who they are or do something to make it how you really want it. 'Closet racism' Maybe that is where the white Britain working class have gone to if they find they are becoming invisible. On the other hand if we all could live together like the animals can and forgot the skin colour Britain would be Great Britain!
I thought this was a forum for discussing creative work?!
dito martin - this is a place to talk about creative work our peers are doing - I'm sure no one else is making any political stance on the programme itself!
Nothing new under the sun, is there? The idea and execution seems terribly reminiscent of Zhang Huan's 'Family Tree' series...
Oops I didn't realise this was just an adversing thingy,sorry.
I feel shocked..don't know what to say ....
Comments
Tim Brody - 27/02/2008
Quite possibly the most boring ad I have ever seen. Ridiculously long - I hope it won't be popping up on telly in this length.
Under Employed - 27/02/2008
Good idea for a series. Tediously overplayed metaphor for an ad
joe woollen - 27/02/2008
I find it subtle, intelligent and effective at communicating the point of the program. I would question if it is too clever, and wonder who the target audience is?
paul jones - 27/02/2008
Agreed joe,anyone shocked at the ad 'ad better avoid watching this show,given the location of the first episode there are likely to be uncomfortable truths covered...finally.
Martin Keise - 28/02/2008
This program is an insult to all non white of Britain. There is a high percentage here in the UK that never asked to come. Also a high percent that were invited to come for work. These lower class jobs that were offered, were they where the white Britain's expected the lower class arrivals to stay??? And did the white Britain think that the non whites had no friends and family that would also come. Or was the invite to Britain ment to be a lifetime sentence of slavery and poverty. It would be interesting to run a program on how the white Britain would pay to re-integrate the non white Britain back to where they came from. Then the white Britain can work hard to re-establish Britain as white. What is Britain about? Is Britain Great or is Britain White? Its time to live together and stop insulting people for who they are or do something to make it how you really want it. 'Closet racism' Maybe that is where the white Britain working class have gone to if they find they are becoming invisible. On the other hand if we all could live together like the animals can and forgot the skin colour Britain would be Great Britain!
Martin Bush - 28/02/2008
I thought this was a forum for discussing creative work?!
joe woollen - 28/02/2008
dito martin - this is a place to talk about creative work our peers are doing - I'm sure no one else is making any political stance on the programme itself!
Caroline Quinn - 28/02/2008
Nothing new under the sun, is there? The idea and execution seems terribly reminiscent of Zhang Huan's 'Family Tree' series...
paul jones - 28/02/2008
Oops I didn't realise this was just an adversing thingy,sorry.
Mark Smith - 29/02/2008
I feel shocked..don't know what to say ....