BLM wins Grosvenor Casinos brief

by Isabella Piasecka, Media Week 03-Mar-08, 15:45

LONDON - BLM Clilverd has won the media account for Grosvenor Casinos, part of Rank Group, taking an estimated £2.5m chunk of the group's £5m media budget.

The regional agency, part of newly merged Arena BLM, is understood to have pitched against the incumbent Mediaedge:cia, as well as other undisclosed agencies.

CIA Medianetwork, one of Mediaedge:cia’s predecessors, landed Rank Group’s account in June 1997 and has had a relationship with it ever since.

Media Week reported last week (February 26) that Rank Group, which also owns betting outfit Blue Square and Mecca Bingo, had kicked off a media review in the wake of falling profits prompted by the smoking ban and a government crackdown on gambling machines.