VideoJug sign global content deal with MySpace TV

by Sarah Crawley-Boevey, Media Week 03-Mar-08, 16:02

VideoJug has signed a deal with MySpace to provide its range of "How To" advice videos on the social networking site's TV service.

VideoJug will have its own branded TV channel, with a profile at myspace.com/videojugworld, hosting an initial library of 100 short videos covering everything from food and beauty, to cars and travel.

The site now hosts more than 38,000 professionally-produced advice videos.

This deal is the latest in a long line of content deals brokered by MySpace, which has signed up the likes of BBC Worldwide, Nuts magazine, National Geographic and NME in recent months.

Pictured are Nancy Cruickshank, VideoJug's global chief executive, and James Fabricant, director of entertainment and head of video at MySpace in Europe.