PHS appoints Information Arts following review

by Jacquie Bowser, Brand Republic 06-Mar-08, 11:00

LONDON - Workplace products and services group PHS has appointed UK data management company Information Arts as its strategic data partner.

Information Arts has been tasked with increasing the value of data to the PHS business.

Separately, electronics brand Panasonic has appointed Information Arts to provide prospect data for its regional and dealership marketing activity.

Both client wins coincide with the launch of Information Arts' Data Assets division, headed up by Emma Sanders, who joined the company late last year from Ventura Media.

The division will be responsible for the proactive promotion of Information Arts data products and is aimed specifically at B2B clients, creative and digital B2B agencies and list brokers.

Simon Lawrence, chief executive of Information Arts, said: "This is an exciting time for Information Arts and we look forward to working with Panasonic and PHS.

"As our range of data related products and services grows, we identified a clear need to structure our business to clearly communicate these to a wider market. The new Data Assets Division', will be able to service clients' needs more effectively both in the UK and global markets."