Amoy funds UKTV food programming
UKTV has signed a deal with Chinese food producer Amoy to co-fund UKTV Food's primetime summer commission, Rhodes Across China.
The Gary Rhodes-fronted show looks to build on Rhodes Across India, UKTV
Food's best-performing commissioned series last year.
Negotiated by UKTV's head of commercial partnerships, Sally Quick, and
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Vizeum's head of partnerships, Clare Prior, the deal will incorporate on
and off-air activity, including Amoy-branded 10-second bumper
credits.
Online, Amoy will be the exclusive sponsor of the Rhodes Across China
website, which will include recipes from the series.
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