Made Up Media to add cricket site

by Media Week, Media Week 04-Mar-08

Made Up Media, the digital sports publishing company, will launch a cricket website later this month - the fourth website launch since its inception last year.

Eat Cricket, which goes live on 17 March, will feature news in addition
to interviews, videos, user comments and competitions. Edited by Made Up
Media's founding director, Gavin Newsham, the site will carry the

tagline "The covers are off".

Eat Cricket is the fourth sports site to be launched since the company
was created in July 2007. It is also responsible for weekly football
e-zine Catflap, rugby site Scrum of the Earth and golf website
Ingolfwetrust.com.

Made Up Media is backed by a team that includes Len Sanderson, the
former sales director of The Daily Telegraph, and David Shaw, chairman
of private equity firm Bridgepoint.

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