Nivea takes on Sledge to set up UK skincare tour

by Julia Buchanan, Promotions & Incentives 06-Mar-08, 15:45

LONDON - Nivea has appointed experiential agency Sledge to create a nationwide tour for its Nivea Visage facial skincare range.

The spa-themed roadshow will visit large shopping centres and provide skincare consultations, as well as give shoppers free samples. The tour will launch in September.

The campaign hopes to encourage consumers to pick all their skincare products from a range of 43 Nivea Visage items. It also aims to highlight Nivea's skincare expertise.

The announcement follows Nivea's 'Get Closer' sampling promotion in February for its deodorants. More than 600,000 deodorants were distributed across the country at railway stations and shopping centres.