Bebo launches snowboarding documentary with Oakley

by Jacquie Bowser Brand Republic 06-Mar-08, 11:00

LONDON - Bebo is teaming up with sports brand Oakley to broadcast a snowboarding documentary that will follow two British snowboard champions across the French Alps to examine the 'psychology of fear'.

Production of 'Conquering Demons' begins this week and each day's raw footage will be available exclusively on Bebo from today, March 6.

The documentary, led by first-time filmmaker Carlo Mancini, will give an insider's view into the world of Oakley team riders Scott McMorris and Tyler Chorlton from their training base in the French alpine resort of Morzine, near Geneva.

Mancini will attempt to psychoanalyse the athletes, both pre and post-performance. All "on the slope" action footage will be provided by Tim Warwood and Adam Gendle of Lockdown Projects, snowboarding and freesports production specialists, based in London.

Users will be able to interact with the snowboarders and the filmmakers during the filming process via email.

Bebo's move into documentary production follows the success of its foray into scripted drama. The first series of online drama 'KateModern' attracted 35.6m episode views across its run, while series two has had 5m views to date.

A second online drama, 'Sofia's Diary', premieres on Bebo next month.

As well as sunglasses, Oakley produces watches, shoes, clothing, bags and backpacks.