W&K wins Asia and Far East Honda task
Honda has appointed Wieden & Kennedy to handle its advertising across Asia and the Far East.
The agency, which has been Honda's UK agency of record since 2001, will
create regional brand campaigns across 12 countries based on the "power
of dreams" proposition.
The advertising will run primarily in Asian and Oceanic countries,
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Vietnam. The Japanese agency Hakuhodo is the incumbent.
W&K London will create the first TV campaign for the region, which will
be implemented by the agency's Tokyo office and is due to break later
this year. Over time, a full handover will see W&K Tokyo creating all
new campaigns, which are expected to include TV, print, a regional
website and in-store materials, overseen by the London office.
W&K's latest campaign for Honda, "problem playground", broke at the
start of 2008. It showcased technological innovations the car-maker has
developed since the 50s.
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