The World: Singapore - BBH's Vaseline campaign wins gold at Effies
Bartle Bogle Hegarty's "keeping skin amazing" campaign for Unilever's Vaseline has been awarded the gold Global Effie at the World Effie Festival.
Ogilvy & Mather's "Pro-age" campaign for Dove landed the silver award,
while JWT's "drop a jean size" challenge for Kellogg's Special K won
bronze.
The festival took place on 28 and 29 February in Singapore, the first
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time it has taken place outside of the US since its inception five years
ago.
Mary Lee Keane, the executive director of the Effie Awards, said:
"Unilever and Kellogg, top winners in past Effies, know what it takes to
create effective global campaigns with a strong underlying insight and
universal appeal."
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