Daily Record's February circulation edges upwards

by Staff, Brand Republic 07-Mar-08, 12:50

LONDON - Trinity Mirror's Daily Record edged its circulation up in the February ABCs, as the only Scottish title to move upwards.

The Daily Record was up 0.1% to 394,189, but is down 4.5% year on year.

The Herald and the Scotsman were both down. The Herald fell 1.09% to 66,795 a fall of 4.70% for the year.

The Scotsman's figures were altogether worse -- the Johnston Press title lost 4.03% of its circulation, falling 53,520, a drop for the year of 7.88%.

Its sister Sunday title, Scotland on Sunday, also had a bad month. The paper dropped 10.54% to just 67,572, down 5.96% on the year.

However, it remains ahead of Newsquest-owned rival the Sunday Herald, which dropped 5.13% to 49,091, down 8.81% year on year -- representing an exact reversal of the battle in the daily market.

The Sunday Mail dropped only slightly, falling 0.75% to 484,331, but is down 3.56% for the year.

The Sunday Post dropped 2.46% to 401,909 down 6.72% for the year.