LONDON - The Honey Monster is returning to UK TV screens today to front a new campaign for Sugar Puffs.
After an absence of five years, the larger-than-life puppet has been resurrected by Bray Leino.
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Its ad, which features the monster rapping with a human housemate, will run until May, and then again from early July to mid-August.
Bray Leino managing director Bruce Hutton said: "Honey Monster is without doubt one of the classic TV ad characters. We feel his latest antics bring him up to date and have the power to get people talking."
Last week, it was revealed that rocker Ozzy Osborne is addicted to the breakfast cereal, and imports boxes from the UK to his LA home.
Great! But what a lame ad. I grew up with the honey monster. An awkward and uncomfortable "morning after" sequence would have been funnier perhaps. Glad he's not snowboarding anymore anyway.
Where's Debbie McGee more like? That would be a good ad - Paul Daniels and Debbie McGee eating their puffs of a morning and then Daniel's conjures up the Honey Monster for some playful fun...
Yes, you're right - I think Paul 'n' Debbie have been neglected not only by TV commissioners but the ad industry for too long.
'Tell 'em about the honey, Debbie', or something similar would work a treat I'm sure
If Ozzy is so into them, surely he should star in the next spot? Ozzy enjoying a bowl while the Honey Monster is being torn to shreds by his many lap dogs would be great. But perhaps he is contracted to 'I can't believe its not butter'?
It could be like the old Vic n Bob sketch "Slade in Residence". Ozzy and Nod fighting over the Sugar Puffs in a West Midlands semi before the Honey Monster walks in pulling devil's horn signs.
I'm not sure about Ozzy and Noddy as I think they are contracted to other brands but I like the idea of bringing bands into it.
How about the Stone Roses or Primal Scream? 'Tell 'em about the honey, Mani'.
Ladies man Rod Stewart certainly would make a great brand ambassador. Scotch eggs might be a more appropriate fit?
What about the grandmother from Kumars at No. 42? 'Tell em about the honey, Ummi'?
Comments
David Llewelyn-Jones - 10/03/2008
Great! But what a lame ad. I grew up with the honey monster. An awkward and uncomfortable "morning after" sequence would have been funnier perhaps. Glad he's not snowboarding anymore anyway.
James Rooke - 10/03/2008
I never thought I'd see the honey monster crimping
dee plume - 10/03/2008
How come Honey Monster is ripping off The Mighty Boosh? Is everything up for grabs in the advertising world?
Ian Darby - 11/03/2008
The bit where he leaps out of the box is quite surreal and frightening. Still glad to see the big, hairy monster is back.
Jeremy Lee - 11/03/2008
Not very good is it? I mean where's Henry McGee
Ian Darby - 11/03/2008
Where's Debbie McGee more like? That would be a good ad - Paul Daniels and Debbie McGee eating their puffs of a morning and then Daniel's conjures up the Honey Monster for some playful fun...
Jeremy Lee - 11/03/2008
Yes, you're right - I think Paul 'n' Debbie have been neglected not only by TV commissioners but the ad industry for too long. 'Tell 'em about the honey, Debbie', or something similar would work a treat I'm sure
Ian Darby - 12/03/2008
Great line. A series of celebrity couples sharing their breakfast with Honey Monster would be great.
Mike Blunt - 12/03/2008
If Ozzy is so into them, surely he should star in the next spot? Ozzy enjoying a bowl while the Honey Monster is being torn to shreds by his many lap dogs would be great. But perhaps he is contracted to 'I can't believe its not butter'?
Ian Darby - 12/03/2008
It could be like the old Vic n Bob sketch "Slade in Residence". Ozzy and Nod fighting over the Sugar Puffs in a West Midlands semi before the Honey Monster walks in pulling devil's horn signs.
Jeremy Lee - 12/03/2008
I'm not sure about Ozzy and Noddy as I think they are contracted to other brands but I like the idea of bringing bands into it. How about the Stone Roses or Primal Scream? 'Tell 'em about the honey, Mani'.
Ian Darby - 12/03/2008
Mani would certainly lend the brand a contemporary edge. How about Rod Stewart? I always thought the Honey Monster looked a bit Scotch.
Jeremy Lee - 12/03/2008
Ladies man Rod Stewart certainly would make a great brand ambassador. Scotch eggs might be a more appropriate fit? What about the grandmother from Kumars at No. 42? 'Tell em about the honey, Ummi'?
Ian Darby - 19/03/2008
Now Honey Monster is in a legal battle with the Mighty Boosh creators I bet they wish they'd used Rod and her from the Kumars instead.