AMV pulls out of £27m Homebase pitch

by Noel Bussey, Campaign 10-Mar-08, 13:25

LONDON - Abbott Mead Vickers BBDO has pulled out of the Homebase pitch, ending a 12-year relationship with the retailer.

The agency is understood to have made the decision for cost reasons. The two companies are thought to have been in discussions since November last year about the level of revenue earned by the agency for its recent work on the account.

Homebase called a pitch for the £27 million account in February and, initially, AMV planned to repitch. The review is being handled by the marketing procurement company RD Squared.